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Athena Research Group

Market Research Services

Consumer Neuroscience vs. Neuromarketing

We use neuroscience to measure the neurologic engagement of marketing materials such as print, radio, and TV ads. Yes, our clients have shown that our proprietary engagement measure ZEST predicts sales bumps with very high accuracy.

Cos Qualitative

Seeing the need for statistically valid qualitative research, COS offers Hybrid Research Services. Through wireless handheld data collection devices, groups of pre-selected research participants are able to discretely share their responses. Dial testing is simple, and can easily be incorporated into traditional focus group design.

Quantitative Hybrid Research

  • Evaluate the image and messaging of different brands, products, and concepts
  • Rate the appeal of media
  • Test political speeches and debates
  • Obtain information from participants in mock juries

Results are streamed to the viewing room instantaneously, and data can be exported in a variety of formats.

Athena Research Group
Athena Research Group

Full-service facility

Athena has developed the ability to perform a full range of services. We are the only full-service market research facility in Riverside & San Bernardino Counties!

Recognized by Industry Experts

As the premiere research facility for marketing to Hispanics. We are the only dedicated full-time qualitative facility located in the nation’s No.4 metro area (Riverside & San Bernardino Counties) for Hispanic population.

Athena Research Group
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